Resident Zone

The Resident Zone

The Resident Zone encompasses customers from the time they sign a lease to until they move out.

By automating your resident follow-up, you decrease costs and increase resident satisfaction. Result: Increase your ROI!

The Resident Zone

The Resident Zone encompasses customers from the time they sign a lease to until they move out.

By automating your resident follow-up, you decrease costs and increase resident satisfaction. Result: Increase your ROI!

Plays in the Resident Zone

Plays in the Resident Zone

Pre-Move Play

As soon as a prospect signs a lease, they should move to the ‘Pre-Move Play.’ In this play, they get all information they need to make their move as easy as possible.

This play includes an ‘application approved’ congratulations, a move-in checklist, and a reference guide to insurance and utility companies recommended for your property.

Pre-Move Play

As soon as a prospect signs a lease, they should move to the ‘Pre-Move Play.’ In this play, they get all information they need to make their move as easy as possible.

This play includes an ‘application approved’ congratulations, a move-in checklist, and a reference guide to insurance and utility companies recommended for your property.

Welcome Play

Goal: Make residents feel at home
When a resident moves in, they should start the ‘Resident Welcome.’ It gives an overview of information new residents want to know. Typically, the play kicks off with a welcome email and is followed with an email that prompts residents to stay in touch.

Next, you can move into some helpful tips for navigating the area, like where to find the various amenities, local entertainment venues, and where they should eat dinner. Round out your Welcome Play with a personal touch, like a triggered birthday email.

Welcome Play

Goal: Make residents feel at home
When a resident moves in, they should start the ‘Resident Welcome.’ It gives an overview of information new residents want to know. Typically, the play kicks off with a welcome email and is followed with an email that prompts residents to stay in touch.

Next, you can move into some helpful tips for navigating the area, like where to find the various amenities, local entertainment venues, and where they should eat dinner. Round out your Welcome Play with a personal touch, like a triggered birthday email.

Satisfaction Play

Goal: Check in with current residents to make sure they are pleased with the property
After a resident has been at your property for six months, they should receive the ‘Resident Satisfaction Play.’ As the name suggests, this play evaluates how happy your residents are and gives you a chance to make amends with any residents who are unhappy.

The Satisfaction Play usually includes an anniversary email, a resident survey and a prompt to refer a friend. To go the extra mile, you can send a follow-up email to address any concerns mentioned in the resident survey.

Satisfaction Play

Goal: Check in with current residents to make sure they are pleased with the property
After a resident has been at your property for six months, they should receive the ‘Resident Satisfaction Play.’ As the name suggests, this play evaluates how happy your residents are and gives you a chance to make amends with any residents who are unhappy.

The Satisfaction Play usually includes an anniversary email, a resident survey and a prompt to refer a friend. To go the extra mile, you can send a follow-up email to address any concerns mentioned in the resident survey.

Renewal Play

Goal: Make residents want to renew their leases
Two months prior to a resident’s lease ending, use a ‘Resident Renewal Play’ to encourage your residents to renew their lease.

Gentle reminders and special offers are an easy way to encourage residents to stay.

Renewal Play

Goal: Make residents want to renew their leases
Two months prior to a resident’s lease ending, use a ‘Resident Renewal Play’ to encourage your residents to renew their lease.

Gentle reminders and special offers are an easy way to encourage residents to stay.

Exit Play

Goal: Maintain a positive impression by providing a smooth move-out process for residents who did not renew
Inevitably, some residents do not renew their lease. However, that doesn’t mean they wouldn’t be willing to recommend your property to their friends. Make sure you leave them with a good impression by using the ‘Resident Exit Play’ to make their move easy.

Send them a move-out checklist to keep them organized. Also, you can ask them to take an exit survey so you can gain helpful insights into why your residents aren't renewing. These survey results can inform your new resident retention strategy.

Exit Play

Goal: Maintain a positive impression by providing a smooth move-out process for residents who did not renew
Inevitably, some residents do not renew their lease. However, that doesn’t mean they wouldn’t be willing to recommend your property to their friends. Make sure you leave them with a good impression by using the ‘Resident Exit Play’ to make their move easy.

Send them a move-out checklist to keep them organized. Also, you can ask them to take an exit survey so you can gain helpful insights into why your residents aren't renewing. These survey results can inform your new resident retention strategy.