Google is obsessed with speed. {{ class=##hylink## data-url=##https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html## data-title=##Site speed is a signal in Google's search ranking algorithms## }}. This is based on Google's {{ class=##hylink## data-url=##https://research.googleblog.com/2009/06/speed-matters.html## data-title=##internal studies## }} that show when a site responds slowly, visitors spend less time. Slow pages have also been shown to result in higher bounce rates, lower average time on page, and negatively affect conversions.

The Hy.ly Multifamily Website is optimized for performance ensuring that you rank highly on Google, get your prospects to spend more time on your site, reduce the bounce time and improve your conversions.

{{ class=##hylink## data-url=##http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/##data-title=##The majority of users## }} coming to your site are likely to be using a mobile device. In the USA, 94% of people with smartphones search for local information on their phones. And, {{ class=##hylink## data-url=##https://developers.google.com/webmasters/mobile-sites/##data-title=##77% of mobile searches## }} occur in places where desktop computers are likely to be present.

The Hy.ly Multifamily Website optimizes the user experience for this majority of users who are searching for apartments in their local area.

It is essential that your community website shows up when prospects search for apartments. The Hy.ly Multifamily Website is optimized out of the box to have meta descriptions, title tags, header tags, etc. to contain all the right signals for Google to recognize your community for local searches for apartments in your area.