Prospect Zone

The Prospect Zone

The Prospect Zone covers customers from the moment they fill out a contact card until they sign a lease or become inactive for 60+ days.

The purpose of the Prospect Zone is to excite and inform prospects about your property.

The Prospect Zone

The Prospect Zone covers customers from the moment they fill out a contact card until they sign a lease or become inactive for 60+ days.

The purpose of the Prospect Zone is to excite and inform prospects about your property.

Plays in the Prospect Zone

Plays in the Prospect Zone

Pre-Tour Play

Goal: Get a new prospect to take a tour
Once a prospect fills out a guest card, they are added to the Prospect Pre-Tour Play to be educated about the property.

This play showcases the property’s amenities, features, and the neighborhood to spark prospect interest.

Pre-Tour Play

Goal: Get a new prospect to take a tour
Once a prospect fills out a guest card, they are added to the Prospect Pre-Tour Play to be educated about the property.

This play showcases the property’s amenities, features, and the neighborhood to spark prospect interest.

Post-Tour Play

Goal: Educate prospects who have toured your property about the next steps to sign a lease.
After a prospect tours your property, give them all the information they need to sign a lease with the ‘Prospect Post-Tour Play.’

This play shows them your floor plan availability, notify them about any price-drops and invite them to community events.

Post-Tour Play

Goal: Educate prospects who have toured your property about the next steps to sign a lease.
After a prospect tours your property, give them all the information they need to sign a lease with the ‘Prospect Post-Tour Play.’

This play shows them your floor plan availability, notify them about any price-drops and invite them to community events.

Closing Play

Goal: Get nurtured prospects to sign a lease
Once a prospect has visited the property and educated about the next steps, they are moved into the ‘Prospect Closing Play’ where they receive an extra nudge to sign a lease.

This play provides a variety of timed offers like a waived amenity fee alert, a waived security deposit alert and a half-off your first month’s rent special offer designed to appeal to a range of customers.

Closing Play

Goal: Get nurtured prospects to sign a lease
Once a prospect has visited the property and educated about the next steps, they are moved into the ‘Prospect Closing Play’ where they receive an extra nudge to sign a lease.

This play provides a variety of timed offers like a waived amenity fee alert, a waived security deposit alert and a half-off your first month’s rent special offer designed to appeal to a range of customers.

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