Overview

What hyALM can do for You!

What hyALM can do for You!

Better Results. Less Work.

hyALM is an autonomous customer lifecycle marketing solution. It uses Hy.ly’s signature ‘Humans + Machines’ strategy to connect with customers at every lifecycle stage using less employee effort! We have ready-made email templates and timing that can be customized to fit your property's exact needs.

Better Results. Less Work.

hyALM is an autonomous customer lifecycle marketing solution. It uses Hy.ly’s signature ‘Humans + Machines’ strategy to connect with customers at every lifecycle stage using less employee effort! We have ready-made email templates and timing that can be customized to fit your property's exact needs.

The Vocabulary of Autonomous Lifecycle Marketing

The Vocabulary of Autonomous Lifecycle Marketing

Playbook: The Master Plan

A playbook is the complete guide to automated customer lifecycle marketing.

It maps out personalized content to engage customers from the time a prospect fills out a guest card until they move out.

Playbook: The Master Plan

A playbook is the complete guide to automated customer lifecycle marketing.

It maps out personalized content to engage customers from the time a prospect fills out a guest card until they move out.

Zone: Lifecycle Phase

A zone defines where the customer falls in the customer journey.

Each zone has a group of plays tailored specifically for the zone.

Zone: Lifecycle Phase

A zone defines where the customer falls in the customer journey.

Each zone has a group of plays tailored specifically for the zone.

Play: Automated Messaging Sequence

A play is a combination of automated drips, triggered alerts and eBlasts.

A play moves customers from one lifecycle stage to the next.

Play: Automated Messaging Sequence

A play is a combination of automated drips, triggered alerts and eBlasts.

A play moves customers from one lifecycle stage to the next.

Angel: Robotic Processes

We use the term 'Angel' to signify a robotic process in the 'Humans + Machines' workforce.

Angels help, guide, and assist humans to be their best, just like little guardian angels.

Each angel specializes in one simple task. However, these simple tasks can be painfully time-consuming for humans to do. That’s what is great about the digital angels, they can complete repetitive, menial, and data-driven tasks automatically and affordably!

Angel: Robotic Processes

We use the term 'Angel' to signify a robotic process in the 'Humans + Machines' workforce.

Angels help, guide, and assist humans to be their best, just like little guardian angels.

Each angel specializes in one simple task. However, these simple tasks can be painfully time-consuming for humans to do. That’s what is great about the digital angels, they can complete repetitive, menial, and data-driven tasks automatically and affordably!

Medium: Messaging Platform

hyALM operates on hyMail, Hy.ly's email platform.

Medium: Messaging Platform

hyALM operates on hyMail, Hy.ly's email platform.

Automation Style

There are three levels of automation to send communications using the angels.

This image outlines the difference in automation among the various email styles.

Automation Style

There are three levels of automation to send communications using the angels.

This image outlines the difference in automation among the various email styles.

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