hyALM

Autonomous Lifecycle Marketing

hyALM Overview

hyALM uses digital ‘angels’ to engage prospects and residents throughout their entire customer lifetime. These angels send a sequence of targeted emails to encourage customers to take the next step.

With hyALM, you can educate prospects, improve resident satisfaction, and revitalize cold leads! All without any agent involvement.

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hyALM Overview

With hyALM, you can educate prospects, improve resident satisfaction, and revitalize cold leads! All without any agent involvement.

Let's Talk

What is Autonomous Lifecycle Marketing?

Customer Lifecycle Marketing is a communications tactic where marketers send personalized, targeted content to prospects and residents based on their stage in the customer lifecycle. By engaging with each customer every step of the way, you can keep them active and increase your average customer lifetime value! Plus, marketers who use segmented email marketing campaigns experience a 760% increase in revenue!

Automation is the key to making Customer Lifecycle Marketing for multifamily work. Autonomous lifeycycle marketing means Hy.ly’s ALM angels manage your entire campaign. You can set it and forget it.

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What is Autonomous Lifecycle Marketing?

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What Are Angels?

‘Digital Workforce’ sounds a little intimidating. To us, the digital workforce helps, guides, and assists humans to their best selves, just like a little guardian angel. So, we like to call our digital workforce digital angels.

hyALM uses four different angels to give you A-Z coverage for every prospect, resident, and dormant lead. Each angel specializes in one area of the customer lifecycle. With triggered alerts and automated drips, ALM angels are experts at nudging customers to move down the pipeline.

We recommend starting with one angel and adding more once you get the hang of ALM, but it’s up to you!

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What Are Angels?

We recommend starting with one angel and adding more once you get the hang of ALM, but it’s up to you!

Learn More

Target the Right Audience

What is exciting for a new resident may not matter to a resident six months into their lease and vice versa. So why would you send them the same content? hyALM sends personalized content to leads based on their stage in the customer lifecycle. Did we mention? Customers who receive emails specific to their stage in the customer lifecycle have a 72% higher conversion rate.

Perfectly Timed Emails

When using a multi-touch approach to marketing, it is essential to stay top-of-mind for your prospects and residents without annoying them. Our angels can determine and set the optimum cadence to send your campaign.

Thoughtfully Designed Templates

hyALM offers a wide range of mobile-friendly email templates to choose from for your company’s communications. Also, hyALM makes formatting a snap! Fill in the copy, and the angels can create an SMS message, email, or Facebook post!

Set it and Forget it

With hyALM, your marketing team can set up campaigns and forget about it. The angels do the hard work of identifying which prospects and residents need to be engaged and takes care of it!

Email Analytics Report

The hyALM angels send you regular updates on your campaign’s progress. Plus, you can visit the reports page to see real-time reports for each campaign.