hyCRM - Lead to Lease CRM

Lead-to-Lease Accelerator for Leasing Agents

Reports

Expect More from your Reports & Analytics

Upgrade your reporting and analytics to give operations, regional managers, marketing managers and leasing teams unprecedented visibility and actionable intelligence into the lead-to-lease process. We cover everything from basic block-and-tackling reports to advanced cohort, agent and source analytics.

Expect More from your Reports & Analytics

Performance by Agent

Get deep insights into the performance of each agent on your leasing team. Understand their conversion effectiveness, their ability to push a prospect through the funnel, the activities they complete to get more leases and, finally, identify specific prospects that need an agent’s attention.

Performance by Source

What are the best sources of Leads? Best sources of Leases? Are all sources of equal quality? Find answers to these in the source performance reports. Channels in Hy.ly CRM define the medium – web, phone, email for example — used by the prospects to get in touch with you. Sources drill down one level lower than channels and will include the list of ILS, specific social media channels, etc.

Cohort Analysis

Cohort Analysis gives a truer picture of conversion effectiveness than the normal Period Analysis. Period Analysis results in erroneous conversion ratios. For example, the May lead-to-lease ration will compare number of May leases to the number new leads in May even though the May leases originated as new leads in March and April. Cohort Analysis eliminates this error and follows a group of leads that signed up in the same period. Thus, the May lead-to-lease ratio will compare number of leases in May to number of leads that originated in May.