Bulk Marketing – What You Need to Know
Have you considered how to optimize bulk marketing for your multifamily business? First, let’s address what bulk marketing is. Bulk marketing allows you to send individual email campaigns to large audiences on a recurring basis. In multifamily, there are several tools that allow properties to engage in bulk marketing. While these tools have different capabilities, the primary goal is to create emails (and for some SMS) to send to prospects in order to promote your property.
A Bit About hyBlast
hyBlast is Hy.ly’s bulk marketing communications tool. With hyBlast, you can send branded eBlasts that promote your multifamily business to 1,000s of prospects, residents, and brokers in minutes.
While hyBlast gives you the tools, it’s up to you to optimize performance.
This guide will cover several tips on how to maximize eBlast performance, including:
- The kinds of eBlasts and their uses – All About eBlasts
- Small but crucial details of eBlast construction – Grammar, Syntax, Punctuation…Oh My!
- What a meaningful eBlast should include – The Perfect eBlast
Continue to the next section where you will learn about the different kinds of eBlasts and their uses.