Glossary of Multifamily Marketing Technology

Robotic Process Automation

RPA is an emerging technology that utilizes software “robots” (artificial intelligence workers) to eliminate repetitive tasks. Freeing employees to focus on higher value work.

With RPA, following the best practice processes set by the company is easy and consistent. Employees can ‘Set it and Forget it.’ Giving them more time to focus on tasks that require a human touch.

Source: Hy.ly