Glossary of Multifamily Marketing Technology
Open Rate
Open Rate measures the percentage of emails opened out of the total emails sent to recipients on the list.
Open Rate = Number of Unique Emails Opened / Total number of email recipients * 100
The Hy.ly Multifamily Suite is the only Marketing Automation Suite designed exclusively for the Multifamily industry. Each product is powered by a central Big Data Store so that it can be smart, simple and scalable. And, yes, you can start with just one product and expand as your needs grow.
Open Rate measures the percentage of emails opened out of the total emails sent to recipients on the list.
Open Rate = Number of Unique Emails Opened / Total number of email recipients * 100