Glossary of Multifamily Marketing Technology
Open Rate
Open Rate measures the percentage of emails opened out of the total emails sent to recipients on the list.
Open Rate = Number of Unique Emails Opened / Total number of email recipients * 100
The Hy.ly Multifamily Suite is the only Marketing Automation Suite designed exclusively for the Multifamily industry. Each product is powered by a central Big Data Store so that it can be smart, simple and scalable. And, yes, you can start with just one product and expand as your needs grow.