Glossary of Multifamily Marketing Technology
The Clck-Through Rate measures the number of unique click-throughs per email campaign.
There are two metrics of click-through rate: Unique Click Through Rate and Total Click-through Rate. The former counts only a single click from within an email from each email id. The total click-through counts all clicks even multiple clicks in a single email. Click-throughs however do not include clicks on the unsubscribe link.
Unique Click-Through Rate = Number of unique recipients that clicked / Total no. of recipients * 100
Total Click-Through Rate = Total number of clicks in the campaign / Total no. of recipients * 100