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Chances are your residents have email inboxes filled to the brim with eBlasts from well-meaning companies trying to make a sale. Don’t add to their pile of digital junk mail. Instead, send them the content they care about. We have created a list of the top ten eBlasts your residents actually want!   Happenings around […]

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Nobody likes doing comp surveys. Fact. Property comp surveys are annoying and time-consuming tasks agents just need to deal with. Debatable. Every property should complete property survey comps regularly. Most PMC’s require agents to complete comp survey’s every week. Not only do these surveys keep your on-site teams up to date on their competition’s habits, […]

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True Source Tracking is Level 2 in our Attribution Maturity Model. Level 1 (attributing ILS sources) is easy, almost every property management company has that down pat. Tracking all your sources is the next level of attribution maturity. How can you achieve Level 2? That’s what we have been discussing in the past few weeks! […]

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Budget optimization. Now that’s something everyone wants to do. Budget Optimization is Level 3 in our Attribution Maturity Model. Ideally, you should have mastered Level 1: Attribution for ILS sources and Level 2: Attribution for all sources before optimizing your budget (it won’t work if your data is inaccurate). Here’s an easy reference guide for […]

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How to Optimize Your Source Spending We’ve spent the last six weeks resolving the lead attribution issues in the multifamily industry. No, we didn’t put all of this time and energy into this topic so you can look at it and proud of your numbers (even though you should be proud). We were preparing to […]

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