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Multifamily Marketing Communications

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The recently concluded Apartment Innovation and Marketing Conference (AIM) was held in Huntington Beach, CA. The main focus this year was on marketing technology, automation, and artificial intelligence for multifamily. 

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Social Media for Marketing Apartments Wondering what the keys to social media for marketing are? Well, you are in the right place. Social media has become one of the most critical aspects of marketing for apartments. And recently, Lisa Trosien, the President of Apartment Expert, led a webinar that discussed some implementations you can make […]

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Here’s What Happened At The 2022 Multifamily Social Media Summit The 2022 Multifamily Social Media Summit was held at the Meritage Resort & Spa from 23rd-25th March. Insightful, impactful, and inspiring are just the words to describe this edition of multifamily’s only event specific to social media. It featured numerous speakers who shared their expertise […]

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Hyly Tour Site Hyly.AI’s hyTours platform was built to provide an efficient tour site experience for prospects.  No matter the property, no matter the prospect, they can tour!  Tour Site’s features allow different ways for prospects to access and schedule tours. It unifies and simplifies tour management across all platforms. It supports every major tour […]

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How do you ensure excellent customer service?  03-15-2022, Lisa Trosien, the President of Apartment Expert, led a webinar on keeping your cool with customer service. The webinar focused on how property managers, agents, and leasing teams can handle the negative issue a resident or prospect may raise. Here’s a recap of the webinar. The First […]

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Data Trends To Look Out For 2.24.22- Mark Nelson, President, and CEO of Tableau led a webinar on "Top 5 Data Trends that will shape 2022". The webinar focused on AI and how it is transforming multiple companies. Here’s a recap of what data trend you should incorporate.  Artificial Intelligence (AI) Did you know 57% [...]
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Why are Resident Events Important? Did you know that community events are among the Top 5 drivers for resident renewals? Therefore, executing successful resident events is the key to turning unhappy residents into happily renewing residents. Wondering how you could increase attendance at resident events? Well, do not worry. This article will give you three [...]
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02.15.2022 – Lisa Trosien, President of ApartmentExpert.com, led a webinar on the realities of virtual leasing techniques. The webinar focused on educating leasing agents on the best practices for virtual tours.  Some of the key takeaways are: Have a Clear Virtual Strategy Multifamily companies should make it a priority to come up with a virtual […]

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02.04.22 – Hyly.AI, the leading provider for email automation in multifamily, announced a partnership agreement with Lincoln Property Company (LPC). Hyly.AI will provide automation for day-to-day leasing functions such as scheduling a tour and following up with prospective residents. LPC recently grew its multifamily fund to 1.8 billion in equity. “As LPC continues to grow, […]

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Email Segmentation Have you noticed that your unsubscribe rate increases with each email you send out? Sending an email one by one to your whole mailing list is a thing of the past. Instead, you need to consider tailoring your email content to your audiences’ needs and interests. Email segmentation is the process of segregating […]

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People love the excitement of getting a new technology; however, your new tech is only as helpful as the user. We like to compare this to getting your grandma a smartphone (if you have a hip grandma this analogy doesn’t really work, but hang with us). Giving your grandma access to a smart phone seems […]

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  The 5 Levels of Maturity for Capturing Leads on Facebook Messenger The Evolution of Joe. Meet Joe. Joe, like you, has big plans for the upcoming year. You want to start capturing leads from Facebook and Joe wants to get buff. Strange as it sounds, you and Joe have a very similar path to […]

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Instagram Do’s and Don’ts for Multifamily Instagram has been great for keeping up-to-date with friends and your favorite celebrities (we are talking to you @shawnmendes), but it is rapidly evolving into a marketing platform for your property. Instagram makes it easy to stay top-of-mind, showcase your brand and opens a direct line of communication between […]

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