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Multifamily Email

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Building Relationships: One email at a time Email marketing isn’t a new idea, but it is still a relevant one. We have generated the top 5 statistics that prove email marketing is still effective. Plus, we compiled the top 5 ways you can build relationships with your prospects and residents using email marketing.   ROI […]

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The Story of Paving the Cow Paths The story of the multifamily guest card is similar to the story of paving the cow paths. Anyone who has been to downtown Boston sees that the streets are winding, twisting, and meandering. These meandering streets reflect the paths taken by cows in colonial America, as they moved […]

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With all the hype surrounding social media, it may be difficult to believe that email is more effective than social media. But if you are moving your prospects through the lead-to-lease funnel, this is indeed the case. Email has four advantages over social media: Your email has a far higher reach than on social media. […]

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Re-engaging Inactive Prospects Agents have a responsibility to communicate with all prospects. Unfortunately, a prospect may become inactive due to many reasons: The passage of time Insufficient information Lack of incentives, etc. You need to keep your property fresh in the prospect’s mind by emailing a community update once a month. But all hope is […]

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Assuming that you have a welcomed a new prospect with an automated welcome campaign, your next goal is to engage them with your community. We’ll give you ideas on how to do this using community events. Use the power of email list segmentation to invite prospects that have not yet scheduled a tour. In addition […]

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Why a Welcome Email Drip? A well-designed email drip campaign can help you to inform and excite every new prospect about your community. As a leasing agent, your goal is to inform and excite every new prospect about your community. However, this can take a long time if you are calling and emailing each prospect […]

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Ever wondered, “How can I spend less time chasing leads and get more leases?” Let email nurturing do the work of “chasing leads” while the leasing agents spend their time closing leads that are ready to sign up. Hy.ly is constantly thinking about this challenge. We have witnessed many different approaches and one of the […]

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