The recently concluded Apartment Innovation and Marketing Conference (AIM) was held in Huntington Beach, CA. The main focus this year was on marketing technology, automation, and artificial intelligence for multifamily. 

Social Media for Marketing Apartments Wondering what the keys to social media for marketing are? Well, you are in the right place. Social media has become one of the most critical aspects of marketing for apartments. And recently, Lisa Trosien, the President of Apartment Expert, led a webinar that discussed some implementations you can make […]

Here’s What Happened At The 2022 Multifamily Social Media Summit The 2022 Multifamily Social Media Summit was held at the Meritage Resort & Spa from 23rd-25th March. Insightful, impactful, and inspiring are just the words to describe this edition of multifamily’s only event specific to social media. It featured numerous speakers who shared their expertise […]

Hyly Tour Site Hyly.AI’s hyTours platform was built to provide an efficient tour site experience for prospects.  No matter the property, no matter the prospect, they can tour!  Tour Site’s features allow different ways for prospects to access and schedule tours. It unifies and simplifies tour management across all platforms. It supports every major tour […]

How do you ensure excellent customer service?  03-15-2022, Lisa Trosien, the President of Apartment Expert, led a webinar on keeping your cool with customer service. The webinar focused on how property managers, agents, and leasing teams can handle the negative issue a resident or prospect may raise. Here’s a recap of the webinar. The First […]

Data Trends To Look Out For 2.24.22- Mark Nelson, President, and CEO of Tableau led a webinar on "Top 5 Data Trends that will shape 2022". The webinar focused on AI and how it is transforming multiple companies. Here’s a recap of what data trend you should incorporate.  Artificial Intelligence (AI) Did you know 57% [...]

Why are Resident Events Important? Did you know that community events are among the Top 5 drivers for resident renewals? Therefore, executing successful resident events is the key to turning unhappy residents into happily renewing residents. Wondering how you could increase attendance at resident events? Well, do not worry. This article will give you three [...]

02.15.2022 – Lisa Trosien, President of ApartmentExpert.com, led a webinar on the realities of virtual leasing techniques. The webinar focused on educating leasing agents on the best practices for virtual tours.  Some of the key takeaways are: Have a Clear Virtual Strategy Multifamily companies should make it a priority to come up with a virtual […]

Email Segmentation Have you noticed that your unsubscribe rate increases with each email you send out? Sending an email one by one to your whole mailing list is a thing of the past. Instead, you need to consider tailoring your email content to your audiences’ needs and interests. Email segmentation is the process of segregating […]

Introduction So you’ve broken ground on your new property…Now what? Traditionally, construction is completed and then marketing begins. Often, this leaves nearly a year (or more in some cases) with zero outreach. In a perfect world, you would collect and nurture leads, blast emails, and market your property while it’s being built! Not to worry, […]