Best Reads for Multifamily Marketers for 04/29/2016

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Top 5 Reads for Multifamily Marketers:
➺ Email Marketing: Mobile Email Opens were 55% of all opens in March.
➺ Multifamily Marketing: Are you ready for the new Google PPC Layouts?
➺ Multifamily ROI: What is NOI? These 3 Steps will improve your property’s NOI.
➺ Marketing Automation Infographics: The top benefit of MA is high quality leads.
➺ Summer Marketing Ideas: Are you prepared for multifamily peak season?

(The cutting edge of the marketing technology and multifamily marketing is being redefined. Here are some of the best articles we read this week on these topics. We hope you, as a multifamily marketer on the leading edge, will find these useful. — Munish)

Email Marketing

Mobile Email Opens were 55% of all opens in March. Mobile Email opens increased 7% year-over-year from 48%. Meanwhile, webmail opens are less than half of mobile at 26%. And, desktop opens have dropped down to just 19%. ↝ Mobile Dominates March Market Share As Trends Continue  by Kayla Lewkowicz

 

Multifamily Marketing

Are you ready for the new Google PPC Layouts? Google is phasing out the PPC ads on the right hand side and giving more prominence to PPC ads on top. PPC ads on top get 14 times (!) the click thru than PPC ads on the right. And, given the rush of summer time movers, this is a perfect opportunity to increase the visibility of your community. ↝ Can an SEM Campaign Increase Lease Activity for Your Property? by Larissa Steele

 

Multifamily ROI

What is NOI? These 3 Steps will improve your property’s NOI. The number one goal of a multifamily owner is to increase their Net Operating Income (NOI). NOI is simple to understand: It is the gross revenue subtracted by the operating income. Here are 3 ways you can increase NOI to make your property owners happy. ↝ The Three-Step Repositioning Process For Adding Value To Your Multifamily Properties  by Gino Barbaro

 

Marketing Automation Infographics

The #1 benefit of marketing automation is to get better quality leads. 75% of companies using marketing automation see an ROI in 12 months. Find these and other statistics about Marketing Automation in this infographic. ↝ Infographic: 15 noteworthy statistics about B2B Marketing Automation  by Rene Tan

 

Summer Marketing Ideas

Are you prepared for multifamily peak season? Summer is around the corner and that means plenty of opportunities for you to attract new prospects. Build your marketing campaigns around holidays, job changes and back-to-school events to showcase your community. ↝ Get Your Marketing Ready for the Summer  by Vyoma Kapur
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