An Introduction to Virtual Tours for Multifamily

Virtual Tours: Why You Need Them

Likely a few months ago Virtual Tours weren’t on most people’s radar; now Virtual Tours are the primary way most leasing professionals are meeting with prospective residents.

But what exactly are Virtual Tours, what are the advantages and disadvantages to using them, and do they actually increase revenue?

Virtual Tours for your organization is just a checkbox away in hyTours.


What Exactly are Virtual Tours? 

Virtual Tours can be guided and unguided:


Guided Virtual Tours are a LIVE interaction that can occur only at the scheduled time via video call. The Prospect and Property agent virtually walk through the property. This makes for a more personalized Virtual Tour and allows the prospect to ask questions.


Unguided Virtual Tours are interactive, 3D, 360 walk-throughs that allow Prospects to navigate communities and model units from the comfort of their home. They can be conducted at any time by the Prospect. However, they are far less personalized and the Prospect will have to contact an agent separately with any questions.

Click here REALYNC; The Hepburn to see an example of Unguided Virtual Tours.


What are the Advantages of Virtual Tours?

Currently, this is a challenging time for Multifamily Marketing; however, technology is offering innovative solutions. Virtual Tours are not simply the way of the future, they are proving invaluable in the here and now.

Easy & Safe

The safety of both Property Agents and Prospects is a top priority. Virtual Tours allow Prospects to virtually walk through a property easily without risking their health and safety, and that of the Property Agent’s.


Virtual Tours (Guided) allow Prospects to engage with a Property Agent via video call. Prospects can ask questions in real time. This makes for a personalized experience that unguided Virtual Tours do not offer.

Attracts Serious Prospects

Prospects who are truly interested will want to move from Virtual Tours/virtual interactions to in-person interactions to move forward. Put another way, if your leasing staff has more time and energy to spend on these serious inquiries the more likely that Prospect is to sign a lease!

Helpful Hints with Virtual Tours: Everything You Need to Know About Virtual Tours for Apartment Marketing


Who Benefits Most from Virtual Tours?

Nearly everyone can benefit from Virtual Tours, more specifically though: out of state Prospects, working individuals, Prospects with physical obstacles, and students are among those who benefit the most.


What are the Disadvantages of Virtual Tours? 

As with anything in life, there are pros and cons. Virtual Tours are not immune to a couple of disadvantages.

Lack of Community Connection

One disadvantage of Virtual Tours is the lack of community connection that in-person tours provide. When Prospects tour in-person they not only gain an understanding of the property, but also a sense of the community, neighborhood, and amenities surrounding that property. Guided Virtual Tours can offer this experience to a degree, but not as efficiently as in-person tours.

Lack of Flexibility

While most people benefit from Virtual Tours, Guided Virtual Tours still require scheduling. This can prove challenging if, for example, you have an out of state Prospect living in a significantly different time zone or a Prospect whose work schedule is quite rigid. Still, in both cases, Guided Virtual Tours offer more flexibility than in-person tours.

*Note: hyTours supports Resident Appointments and Prospect Scheduling where Residents and Prospects can schedule appointments with Property Agents.


How are Other Companies Using Virtual Tours?

Several Multifamily companies have already implemented a version of Virtual Tours in both guided and unguided formats.

Elan Halcyon: Offering both Guided and Unguided options

FiveTwo: Schedule a Guided Virtual Tour

Ascent Midtown: Unguided Virtual Tours Scheduler: Implementing Guided Virtual Tours


How Impactful are Virtual Tours?

Simply put, Virtual Tours are pretty important. Most Prospects find their apartments online. Serious Prospects research and plan before selecting a property. Virtual Tours can be a vital part of this research and planning process.

Ultimately, Virtual Tours are extremely beneficial to Multifamily Marketing success.

For statistics on Virtual Tours, click here.


Contact Us to Learn More

Virtual Tours for your organization is just a checkbox away with hyTours. Contact us today to learn more! 516-HYLY-INC.


Additional Reading