The Problem with eBlasts in Multifamily eBlast. Email Blast. Mass Communications. These names all refer to the same thing and evoke the same heavy sigh and eye-roll combo from your marketing team. Why? Because sending eBlasts is a pain in multifamily.   Why do marketers struggle to send eBlasts? There is a lot more involved […]

Chances are your residents have email inboxes filled to the brim with eBlasts from well-meaning companies trying to make a sale. Don’t add to their pile of digital junk mail. Instead, send them the content they care about. We have created a list of the top ten eBlasts your residents actually want!   Happenings around […]

Nobody likes doing comp surveys. Fact. Property comp surveys are annoying and time-consuming tasks agents just need to deal with. Debatable. Every property should complete property survey comps regularly. Most PMC’s require agents to complete comp survey’s every week. Not only do these surveys keep your on-site teams up to date on their competition’s habits, […]

True Source Tracking is Level 2 in our Attribution Maturity Model. Level 1 (attributing ILS sources) is easy, almost every property management company has that down pat. Tracking all your sources is the next level of attribution maturity. How can you achieve Level 2? That’s what we have been discussing in the past few weeks! […]

Budget optimization. Now that’s something everyone wants to do. Budget Optimization is Level 3 in our Attribution Maturity Model. Ideally, you should have mastered Level 1: Attribution for ILS sources and Level 2: Attribution for all sources before optimizing your budget (it won’t work if your data is inaccurate). Here’s an easy reference guide for […]