Transform Operations

1. Standardize your Conversion Funnel

Does everyone agree on the major milestones from a website visitor to a lease?
Everyone may agree that your leasing efforts starts with getting a person to visit your website and ends with a lease. But, does everyone know all the intermediate milestones? Is your team jumping the shark in the conversion process and losing leases? Improving your operation requires everyone from the COO to the leasing staff agree on the conversion funnel from beginning to end. Here is one such sample:

1. Standardize your Conversion Funnel

Does everyone agree on the major milestones from a website visitor to a lease?
Everyone may agree that your leasing efforts starts with getting a person to visit your website and ends with a lease. But, does everyone know all the intermediate milestones? Is your team jumping the shark in the conversion process and losing leases? Improving your operation requires everyone from the COO to the leasing staff agree on the conversion funnel from beginning to end. Here is one such sample:

2. Define your Key Performance Indicators (KPI)

Do you know your Visits-to-Lead, Lead-to-Email, Email-to-Tour, Tour-to-Lease ratio?
Once you have standardized your Conversion Funnel, define the key performance indicators that help maximize your performance. Successful KPIs are those that a) focus on a critical few metrics (not the trivial many), b) cover all steps of the conversion funnel and c) should be relatable for all levels of the organization. Here is one such set of KPIs. Do you know the values for these KPIs for your property, property region and management group?

2. Define your Key Performance Indicators (KPI)

Do you know your Visits-to-Lead, Lead-to-Email, Email-to-Tour, Tour-to-Lease ratio?
Once you have standardized your Conversion Funnel, define the key performance indicators that help maximize your performance. Successful KPIs are those that a) focus on a critical few metrics (not the trivial many), b) cover all steps of the conversion funnel and c) should be relatable for all levels of the organization. Here is one such set of KPIs. Do you know the values for these KPIs for your property, property region and management group?

3. Empower your Employees

Give access to standard dashboards to everyone from top to bottom
Once you have standardized your metrics, your sophisticated users can build standard dashboards using Hy.ly Analytics. You can then provide these custom dashboards to folks at every level of your organization: Senior Executives, Regional Managers, Property Managers, Leasing Staff and Marketing Managers.

3. Empower your Employees

Give access to standard dashboards to everyone from top to bottom
Once you have standardized your metrics, your sophisticated users can build standard dashboards using Hy.ly Analytics. You can then provide these custom dashboards to folks at every level of your organization: Senior Executives, Regional Managers, Property Managers, Leasing Staff and Marketing Managers.

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