A Look at an Email’s Overview Report

In this overview, we will go over an email’s Overview Report and the numerous elements that make it up. You will learn what kind of data is gathered when an email is sent out, and what groups it can get divided into.

If you hover over an email and click on the Analyze button, you will be taken to its Overview Report page. This will break all of the data gathered from the actions of what your lead groups did when they received your email.

  • Sends: This section shows how many leads received the email campaign, what Lead Groups were selected to receive the email, and the date and time it was sent out.
  • Unique Opens: This section shows how many of the total leads opened the email, both as a numerical amount and a percentage.
  • Unique Clicks: This section shows how many of your leads clicked on a Call-To-Action part of the email, both as a numerical amount and a percentage.
  • Unsubscribes: This section shows how many of the total leads unsubscribed from receiving emails, both as a numerical amount and a percentage.
  • Blacklisted: In the rare case that the Blacklist number is greater than zero, it means that one of Amazon SES IP addresses got blacklisted http://docs.aws.amazon.com/ses/latest/DeveloperGuide/blacklists.html. Please let us know if your emails ever get impacted by a blacklist.
  • Complaints: This section shows how many of the total leads have marked your email as spam, both as a numerical amount and a percentage.
  • Bounces: This section shows how many of the emails bounced to your intended leads, both as a numerical amount and a percentage.
  • Open Rate: This section displays the total percent amount of how many of your leads opened the email campaign.
  • Click Rate: This section displays the total percent amount of how many of your leads clicked on a Call-To-Action part of the email campaign.

The data from this Overview Report will also be organized in a chart labeled Variant Analysis. You also have the option to export this informational chart by clicking the Export button on the right side of its section.

Below the Variant Analysis chart, there will be another table labeled Link Clicks. This will display all of the clickable links in the sent email, as well as break down which links were clicked on from most to least, and what percentage those clicks made up.

Finally there will be three smaller charts below the Link Clicks table.

  • Opens by Mail Agent will break down how many of your leads opened the email while under a specific mailing agent (such as Google Chrome, Safari, Firefox, etc.).
  • Opens by OS will break down how many of your leads opened the email while under a specific computer system (such as iPhone, Macintosh desktop, Windows desktop, etc.).
  • Opens by Country will break down how many of your leads opened the email and what country they are in.