Glossary of Multifamily Marketing Technology

In contrast to a Hard Bounce, a Soft Bounce happens when an email is successfully sent but the bounce occurred due to a temporary delivery failure.

Here are some common reasons that a Soft Bounce can occur:
– A recipient’s mailbox was full when the email was sent.
– The email’s file size was too big.
– The recipients’ server was offline at the time the email was sent.

If an email address continues to Soft Bounce campaigns until they reach hyMail’s Email Bounce Threshold (the limit number of campaigns that an email address can Soft Bounce), it will be marked as “Bad” and will be unsubscribed.