Glossary of Multifamily Marketing Technology


Digital advertisement that “pops up” in a new browser window or tab, usually disrupting the user experience.  Pop-up ads have long been considered the bane of users’ collective online existence because of their intrusive nature.  Traffic and conversion metrics may be inaccurate due to “false-positives” of users mistakenly clicking on the ad when attempting to close it.

Source: MarketingTerms