Glossary of Multifamily Marketing Technology

Organic Results

SEO metric that measures [unpaid] search engine results based on keywords, links, and content relevancy rather than results generated by paid-advertising.  In the context of social media marketing, this is the result of sharability by users as opposed to pay-per-click advertising or buying ‘Likes’ on Facebook.

Source: http://en.wikipedia.org/wiki/Organic_search