Glossary of Multifamily Marketing Technology

List Size

List size measures the number of unique email ids on an email list. Ensure that your list does not contain any duplicate emails, i.e. more than one email belonging to the same person. The quality of the list depends on the authenticity of the email ids. Shorter lists are easier to manage and monitor. List growth rate is an important metric to monitor for shorter lists.

Source: Hy.ly