Glossary of Multifamily Marketing Technology

Hard Bounces

Hard Bounces are the total number of permanent email delivery failures. They are the sum total of the number of invalid email ids and the number of non-existent email ids.

Hard Bounces = Number of Invalid ids + Number of non-existent email ids.

Hard Bounces occur for one of the following reasons: fake email id, misspelt email, and deleted email id.

Source: Unknown