Glossary of Multifamily Marketing Technology

While a Soft Bounce is a temporary delivery failure, a Hard Bounce happens when an email is sent back to the email’s sender and marked as a permanent delivery failure.

Hard Bounces occur for one of these common reasons:
– A recipient’s email address does not exist due to being fake, deleted, deactivated, or misspelled.
– The recipient’s email server has blocked the sender’s email.
– The domain name does not exist.

When hyMail is notified about a Hard Bounce, the email address that caused the Hard Bounce will automatically be unsubscribed and marked as “Bad.”