WORD OF THE DAY

Autoresponder

An automated email generated in response to a call-to-action, and to distribute newsletters, e-zines, brand updates and promotions. Autoresponders are an integral part of a sucessful email campaign, by managing email correspondence as well as reaching a growing audience. There are many autoresponse services are available, such as MailChimp and ConstantContact.

Source: Wikipedia
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> Autoresponder

WORD OF THE DAY

Direct Marketing

Marketing strategy that targets and makes direct contact with prospective leads. This includes contact via phone, text, email, print, television, radio and online advertising. Direct marketers generally utilize lead data generated from email lists, social media pages and other analytics.

Source: Investopedia
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> Direct Marketing

WORD OF THE DAY

Email List

A list of email addresses used in email campaigns to send branded content to multiple recipients.  Email lists can be compiled in a variety of ways, most notably by collecting lead information via an online form.

Source: Wikipedia
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> Email List

WORD OF THE DAY

Lead Nurturing

Lead nurturing is a mostly automated process to raise awareness of your community in the prospect’s eyes. This is done through a multi-step program of providing relevant, informative, and engaging content, designed to attract the user to sign the lease.

An automated lead nurturing program allows agents to spend less time nurturing the leads while allowing them to spend more time on one-on-one relationships to close the lead.

Source: Hy.ly
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> Lead Nurturing

WORD OF THE DAY

List Segmentation

List segmentation is the process of dividing your leads into sub-groups. Segmentation allows you to target specific messages to specific sub-groups, leading to a better response on each message. List segmentation is also the foundation of an efficient lead nurturing process.

Leads can be segmented by a variety of criteria: demographic (age, sex…), psychographic (activities, interests, opinions…), or even lead nurturing stage (new, active, sales-ready…).

Source: Hy.ly
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> List Segmentation

WORD OF THE DAY

Opt-in email

Email is requested by users.  In email marketing, there are two types of opt-ins:  the ‘single opt-in’, where users simply sign up; and the ‘double opt-in’, where users confirm their subscription by responding to an auto-generated message.

Source: Wikipedia
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> Opt-in email