Glossary of Multifamily Marketing Technology

WORD OF THE DAY

Target Audience

The audience that will be most apt to use your product or service; the one you are trying to market to.  Target audiences must be discovered through property market research, or risk losing valuable time and money marketing to the wrong demographic. Social media is used prominently in discovering your brand’s target market.

Source: Wikipedia
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> Target Audience

WORD OF THE DAY

Website Traffic

Metric that measures the number of visitors going to and from websites.  This includes any user data sent and/or received via a domain.  In digital marketing, this is crucial to your analytics and one of several key performance indicators (KPIs).

Source: Wikipedia
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> Website Traffic