Glossary of Multifamily Marketing Technology

WORD OF THE DAY

Lead Nurturing

Lead nurturing is a mostly automated process to raise awareness of your community in the prospect’s eyes. This is done through a multi-step program of providing relevant, informative, and engaging content, designed to attract the user to sign the lease.

An automated lead nurturing program allows agents to spend less time nurturing the leads while allowing them to spend more time on one-on-one relationships to close the lead.

Source: Hy.ly
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> Lead Nurturing

WORD OF THE DAY

Pass-along Rate

Marketing metric that measures the percentage of users that receive and share a branded message or content (e.g., coupon, promotional email, social media).  Also known as the metric for “word-of-mouth” marketing.  This can also be used to identify “brand evangelists” within an audience.

Source: MarketingTerms
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> Pass-along Rate