WORD OF THE DAY

Brand Awareness

How recognizable your brand is with consumers, and the utilization of all available marketing channels (i.e., radio, television, print, social media, etc.) to increase your exposure to your target audience.

Source: Wikipedia
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> Brand Awareness

WORD OF THE DAY

Brand Reputation

How a particular brand is viewed by others.  Consumers trust a company when they have a favorable brand reputation.  Consumers distrust a company – and are skeptical about their goods and services – when they have an unfavorable brand reputation.

Source: Reputation911
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> Brand Reputation