Assuming that you have a welcomed a new prospect with an automated welcome campaign, your next goal is to engage them with your community. We’ll give you ideas on how to do this using community events.
Use the power of email list segmentation to invite prospects that have not yet scheduled a tour.
In addition to these ideas, you can use the power of email list segmentation to get the word out to just the right prospects. For example, you can create a target email segment of only those prospects that have gone through the welcome campaign, but have not yet toured your property.
Here are 3 event ideas [with email templates] and 6 others to get your creative juices flowing.
Idea #1: Summer Barbecue Cook-Out
Idea #2: Pre-Thanksgiving Food Drive
Idea #3: Holiday Party
Other Event Ideas
Events not only create memorable experiences, but also positively influence a prospect’s leasing decision and get them closer to signing that precious lease! Hopefully, by now you have plenty of event ideas to engage your prospects using email nurturing.
Which events have been the most successful for your community? We would like to hear about it. Email firstname.lastname@example.org and we may share your idea in one of our next posts!
Life’s a party — why not celebrate it?