(The cutting edge of the marketing technology and multifamily marketing is being redefined. Here are some of the best articles we read this week on these topics. We hope you, as a multifamily marketer on the leading edge, will find these useful. — Munish)
Multifamily ROI
You want to improve your conversions, but where do you start? First, make sure you have tracking systems in place for all touch points. Second, watch your analytics like a hawk. Third, act upon your insights to promote touch points that are working and drop the touch points that are not. ↝ How to Improve Your Conversion Rate By 50% in One Day by Jacob Baadsgaard
Multifamily Finance
International Investments in US Apartments grows by 180% in 2015. This growth signals optimism about the current yield of the multifamily sector in US. Investments from Europe and Middle East alone were $3.2billion!. ↝ Multifamily Investments Grow by 180% by Les Shaver
Content Marketing
Improve your content marketing with these 11 tools. From ideation to distribution, content marketing requires time and effort. These tools will save you time and improve the quality of your marketing efforts: Feedly, Trendspottr, Ease.ly, Canva, Hemmingway Editor, StayFocused, Tomato Timer, Buffer, Trello, ContentMarketer.io, Narrow.io. ↝ 11 Tools That Will Save You Time with Content Marketing by Neil Patel
Multifamily Emails
Your CTA should speak to your prospect’s needs, not yours. For example, instead of a CTA that asks them “Sign Up” for your newsletter, how about a CTA that allows your prospects to “Get Special Offers”. Notice the difference? “Sign Up” is what you want them to do, but “Get Special Offers” is what they want. The result is the same — they have signed up for your newsletter! ↝ How to Write Highly Compelling Calls-to-Action for Email by John Bonini
Retention Best Practices
Make every experience count. Your prospect and customers deserve your attention at every touch point. If possible, give them the tools to help themselves 24/7. And, finally, make sure you have the tracking systems to measure the effectiveness of your touch points. ↝ Retain More Customers Using These Three Proven Techniques by Sherice Jacob