We’re walking through a step-by-step tutorial on how to write, publish and market an eBook campaign to generate leads. We’re currently in Phase #2: Producing your eBook. Today we are on Step #7: Do Your Homework.
Start conducting your researchIf you want your eBook to be hard to put down, make sure that you do your research. Brian Clark of CopyBlogger.com remarks:
Contrary to what you might think, it doesn’t matter if the solution to a problem can be found by even simple online research. “Normal” people don’t like to do in-depth research online and are often skeptical of free information sources. Do the work for them and demonstrate that you are a credible person (or partner on the ebook with someone who has the necessary credentials), and as long as the problem is real, you’ll make sales.Conducting research to support your own experiences can really make your eBook stand out. Strengthen your content by citing reputable case studies where appropriate.