We’re walking through a step-by-step tutorial on how to write, publish and market an eBook campaign to generate leads. We’re currently in Phase #2: Writing your eBook. Today we are on Step #6: Consider Hiring a Consultant.
Why hire a consultant
Hiring somebody to research and write your eBook for you could be a great way to save time while ensuring quality. Brian Carter has written a great list of suggestions for hiring an internet marketing strategy consultant that can also apply to hiring a writer.
- Has the right tools for the job
- Is inquisitive and clarifying
- Customizes to your business
- Has recommendations that are effective now
- and includes education on how you can do things yourself
Research credible consultants or agencies
Do a local search for a firm that can help you write your eBook, or ask ask around for recommendations. We recommend Hoffman Marketing Communications because of the thorough vetting process their eBook writers undergo before being accepted. Remember to look for signs that the company is credible, such as customer testimonials or online reviews.
Ask for samples of their work
Seeing samples of work done by potential consultant candidates can give you taste of what they can offer your company while also keeping them accountable to the quality of work advertised if hired.
Most firms provide examples of their previous projects on their websites as Hoffman Marketing Communications has done, or will provide you with some upon request.
Ask about volume deals if you plan on writing another eBook
If the eBook you are planning now is the first of many, consider asking your potential consultant candidates if they offer lower rates for bulk packages. It could save you a bundle!
Want to get your hands on a copy of our FREE eBook Toolkit and start generating B2B leads today? Be sure to sign up here and get your copy now!