Get eBook Leads in 10mins/day: Researching Your Topic Recap

Want to learn how to write an eBook for B2B lead generation in only 10 minutes a day? We’re here to show you how in our easy step-by-step series. Here’s a summary of the steps to take when researching your topic.

From identifying your expertise to deciding on your topic and title, we’ve covered all the steps to take when researching your next B2B lead generating eBook campaign.

#1: Determine Your Expertise

  • Review your products/services
  • Make a list of your company’s goals
  • Examine your own company’s unique analytics and findings
  • Consider investing in starting your own campaign to generate unique findings

Read about how to determine your expertise here.

#2: Determine Your Audience

  • Review what your prospects do
  • Understand your prospects’ pain points
  • Openly ask your Prospects what they want
  • Check new trends in your field

Read about how to determine your audience here.

#3: Know What’s Out There

  • Make a list of your Top 3 Competitors
  • Learn from your competitors’ mistakes
  • Decide what you’ll do differently

Read about knowing what’s out there here.

#4: Decide Your Topic

  • Review your research and create 3 possible eBook topics
  • Ask yourself, “Is anyone going to read this?”
  • Select the best topic and decide on a title

Read about how to decide your topic here.

Want to get your hands on a copy of our newest eBook, “The Ultimate eBook on eBooks” and the free planning software, “eBook Campaign Planning Software”, the moment they come out? Be sure to sign up here and be the first to get a copy of the eBook and software when they’re ready. To review what we’ve already covered, click here.

Image via: Jomphong