Get eBook Leads in 10mins/day: An Introduction to Our Series

We’re providing a 22 part series of actionable tips to help you run a successful eBook campaign from start to finish! We’re covering everything from deciding on your topic to nurturing the leads you accumulate from your campaign. Each tip discusses one step you can take to build or improve upon your eBook campaign, always keeping your lead generating goal in mind.

The tips are broken down into five parts:

  • Researching your topic
  • Writing your eBook
  • Creating your campaign
  • Promoting your campaign
  • Nurturing your leads

In addition to the tips themselves, we’ve created a free eBook, “The Ultimate eBook on eBooks” and free planning software, “eBook Campaign Planning Software” to help you record your ideas and make your eBook a reality. By the end, you’ll have created an eBook in just 10 minutes a day, marketed it and begun contacting valuable new leads. Reserve your copy today!

Why write an eBook?

To generate valuable leads! eBooks are a great way to discover new leads for your B2B. Since you’re in charge of deciding what topics to write about, you can write about the things your leads will want to read about and target exactly the audiences you aim to convert.

What’s the difference between an eBook and a white paper?

An eBook, in the context of content marketing, provides useful content in an interactive or visually engaging format. eBooks are most often used in the beginning stages of of the content marketing funnel; they generate interest in your business by providing advice, best practices, or tips on a problem faced by certain types of businesses.

Although eBooks are white papers are similar in that they are used by B2Bs for content marketing purposes, there are some key differences.

eBooks

  • Newer: growing along the rise of e-readers
  • More visual: image centric
  • Easier to read: Usually contain less text and fewer pages
  • Fun to read: They’re often written in an engaging way and used as link bait

White Papers

  • Older: First used by businesses in the early 1900’s
  • More text-heavy: visuals, if any are even used, are limited to charts and graphs
  • More technical: Often contain reports of ROI findings
  • Not so fun to read: Read towards the end of the conversion funnel to finalize a decision

Getting an ROI

eBooks as an inbound marketing tactic provides is cost effective and provides a better ROI than outbound: inbound marketing costs 62% less than outbound. Offer something your leads will want to read about and get them to come to you rather than spending money seeking them out, and get more leads per dollar spent.

Reserve your eBook and planning software now

Want to get your hands on a copy of our FREE eBook Toolkit and start generating B2B leads today? Be sure to sign up here and get your copy now!