We’re providing a 22 part series of actionable tips to help you run a successful eBook campaign from start to finish! We’re covering everything from deciding on your topic to nurturing the leads you accumulate from your campaign. Each tip discusses one step you can take to build or improve upon your eBook campaign, always keeping your lead generating goal in mind. The tips are broken down into five parts:
- Researching your topic
- Writing your eBook
- Creating your campaign
- Promoting your campaign
- Nurturing your leads
Why write an eBook?To generate valuable leads! eBooks are a great way to discover new leads for your B2B. Since you’re in charge of deciding what topics to write about, you can write about the things your leads will want to read about and target exactly the audiences you aim to convert.
What’s the difference between an eBook and a white paper?An eBook, in the context of content marketing, provides useful content in an interactive or visually engaging format. eBooks are most often used in the beginning stages of of the content marketing funnel; they generate interest in your business by providing advice, best practices, or tips on a problem faced by certain types of businesses. Although eBooks are white papers are similar in that they are used by B2Bs for content marketing purposes, there are some key differences.