MYTH: Social reading apps have officially “jumped the shark” due to user discontent.
FACT: Social readers have provided unparalleled traffic for companies that have adopted them.
While the Washington Post Social Reader did experience a dramatic drop in monthly active users around April 10th, 2012, this was due not to user discontent, but rather to Facebook’s introduction to the new “trending articles” feature.
MYTH: Creating a social reading app will cause more harm than good, because it’ll end up annoying my readers.
FACT: Not if you do it right.
The backlash to social readers apps like the Washington Post stems from their decision to force users to install the app before being granted access to articles. Many users installed the app not knowing that their activities were being shared because frictionless sharing was still a newly introduced and (poorly understood) feature. Making your permissions transparent will go a long way in building user trust.
MYTH: Only big news websites, like The Washington Post and The Guardian would benefit from having a social reading app.
FACT: If you regularly produce new content, a social reading app can help your content go viral.
Our own social reader has introduced our content to thousands of new readers. While maintaining a blog as part of your social media marketing strategy important, having a social reader app can help you increase your readership and enable your content to go viral.
Want your own social reader? Get in touch with us today!